Jul09
Disney’s $100,000 Salt + Pepper Shaker
This is a great story about how the Disney magic ends up making them more money in the long run. Maybe other businesses could learn from this.
By Randy’s calculations, over the years his family has enthusiastically spent over $100,000 with Disney brand over the years and they never forgot the symbolic importance of that one specific interaction. Logic+Emotion: Disney’s $100,000 Salt + Pepper Shaker