Jul09

Disney’s $100,000 Salt + Pepper Shaker

09:04 am on Jul 9th 2008 Josh

This is a great story about how the Disney magic ends up making them more money in the long run. Maybe other businesses could learn from this.

By Randy’s calculations, over the years his family has enthusiastically spent over $100,000 with Disney brand over the years and they never forgot the symbolic importance of that one specific interaction. Logic+Emotion: Disney’s $100,000 Salt + Pepper Shaker

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  • Joe
    You've conveniently left off the most important part of the story - that when Randy spoke with current Disney execs and asked if their current policies would allow an employee to perform the same act of kindness, they "squirm at the question, because they know the answer is No." Perhaps instead of other businesses learning from this, Disney could learn from their own history?
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