The Disney Frontier Blog

Robert Payne, former Disney doubter, recently attended a marketing seminar where Scott A. Hemerling, National Press Representative for the national tours of Disney’s THE LION KING, gave a presentation on some of the secrets of The Lion King show. 

“Some of the more interesting aspects of Scott’s presentation detailed their careful selection of those cities in which they perform, and how they tailor the marketing strategy for each location. This can consist of everything from messaging to displays to involvement with the community. For a 2nd-tier city like Tampa, their marketing and advertising budget consists of around 12-15% of gross revenue or roughly $125 - 150,000. Much of this goes to carefully selected ad and banner placements and media buys. Surprisingly, none of this budget goes to online marketing, but that is something Scott admittedly said needs to change.”

Read the rest of Robert’s post here.